July 15, 2021 Business Services Alan Nance
As User Experience becomes Prosumer Experience
As we move from the services economy to the experience economy, the people using information technology are no longer consumers.
Use experience-level agreements to elevate IT
Imagine that you and a friend go to a beautiful restaurant and the server comes over—not with a menu, a glass of water, and a cheery welcome, but with a service-level agreement (SLA) containing 25 key performance indicators (KPIs) that the restaurant intends to meet over the course of the next hour.
The Science of eXperience. A movement.
Individuals are exercising their power at a level not witnessed before. The best evidence of this power is through the conversations that they have with each other.
Digital Transformation requires Digital Empathy.
If an enterprise wants to achieve growth right here and right now, it needs to create digital solutions that excite beyond the usual measures of business viability and technical feasibility. These new digital products need elevated consumer desirability. The consumer need not know how a solution was created; instead, they want an emotional need met. […]
