In 2019 Alan Nance and Bill Barrett created the global thought leader in the Art and Science of Experience for enterprises, XLACollab. The core of their approach is the XLA (the Experience Level Agreement).

Leading to this moment, Alan and Bill worked closely for over 25 years. They work as a “yin and yang” of innovation and implementation. Alan is a renowned IT visionary, and Bill is the ultimate Global IT Service Delivery executive. Their partnership, forged by fire, has stood the test of time.

Alan and Bill first came together to lead Hewlett-Packard’s North American Outsourcing Operations and to create a powerhouse in the sourcing industry. Together they pioneered transformational outsourcing, creating the best practices that generated $7 billion in sales in the first year.

Within XLACollab, they have built a solid experience management practice based on Bill’s understanding of leading large IT services delivery organizations within HP, and Alan’s groundbreaking digital transformation projects at ING Bank, Royal Philips, Barclays, and Schiphol Airport.

This codified expertise and capability will accelerate your journey to modern experience management.


Alan Nance XLACollab
Bill Barrett