Individuals are exercising their power at a level not witnessed before. The best evidence of this power is through the conversations that they have with each other.
If an enterprise wants to achieve growth right here and right now, it needs to create digital solutions that excite beyond the usual measures of business viability and technical feasibility. These new digital products need elevated consumer desirability. The consumer need not know how a solution was created; instead, they want an emotional need met. […]
